Kim Kardashian to launch new fragrance with Reggie Bush?

'Kim Kardashian wants to release a new fragrance with her boyfriend Reggie Bush. Kim — who recently debuted her first perfume at Sephora in Century City Mall in Los Angeles — has hinted that the New Orleans footballer may be joining her in bringing out a range of “unisex” perfume. “Reggie and I have talked about doing a fragrance together — something that is kind of unisex,” she said. However, Kardashian admitted that her boyfriend prefers her natural look. “He just likes my natural sexiness,” she said. “He likes my natural scent.”' (source: Showbizspy)

Okay, what's next? Paris Hilton to launch new fragrance with Tinkerbell? While I'm not a huge fan of celebrities wanting their own juice, I can understand from the business and ego point of view. Per purchase royalty is definitely higher in perfumes than CDs and there is no better publicity than having your name and face plastered all over Sephora. The art of perfumery to me is almost sacred, but alas, I have to accept that consumerism is bigger than art and I have learnt to accept, accommodate and review the latest celeb frag. But I do not understand the idea of launching a fragrance with your celebrity partner. It's just too personal. Unless you have a sex tape.