Monday, July 5, 2010
Review: L'EAU by Serge Lutens
Honestly, I do not know where to start with this review. L'EAU is a fairly recent offering by Serge Lutens and is supposedly an 'anti-perfume' for the days you want to stay away from the roses, civet and patchouli. Shocking? No. This is not the first time we are hearing 'anti-perfume' as it has been marketed over and over again by CdG, Escentric Molecules was in my opinion along the same line and not forgetting CB I Hate Perfume. How about clean, linen-inspired scents? Original? No. Niche brand CLEAN has been doing it for years, and so has Demeter. Scent wise, this fragrance is hardly shocking nor original, but coming from Serge Lutens, it is both shocking and original. Thinking of analogies, perhaps an equally scary one is trying to imagine Christian Lacroix selling soft, clean, white, cotton t-shirts. Horror.
Marketing aside, the scent is more than detergent. It is lemon-scented starch spray. L'EAU smells like a spanking new luxury hotel room in all white; it smells like freshly pressed $500 shirt; it smells like you have a lot of money to spare. Compared to the harsh and sharp quality of CLEAN's scent, L'EAU is actually rather charming and refine. The clever combination of citruses, aldehydes, clary sage and magnolia smells naturally clean and the slightly salty ozonic and musk notes evokes purity and comfort.
The longevity however is a nightmare leaving me scentless in under an hour. Maybe that is the concept of the 'anti-perfume'. Regardless, I still do think this is a charming scent and it makes a perfect room spray for my clean white bedroom walls.