Friday, April 9, 2010

To look out for in April - Versus & Acqua Colonia

This is an exciting month for new fragrances in Singapore with two launches I am looking forward to. The first is Versus by Versace which will be available all over town end of this month.

Versus is a re-introduction of the 90s fragrance of the same name but with a totally different scent. This is now bolder, more playful and more seductive to suit the modern day women. Like the ad visual featuring the very stunning Lara Stone, Versus expresses the playfulness and strong femininity while playing with strong contrasts in characters.

The box is striking with a deep blue labyrinth against metallic silver background. Again, we are seeing cyber-age colours contrasting with a traditional symbol resulting in a packaging that is timeless. The bottle is in a lovely purple shade with gold logos - feminine but not girly.

Versus features notes of kumquat, lemon, star apple, orange flower, stephanotis, rose, musk, patchouli and ambrette. The result is a refreshing floral and fruity chypre that works very well with our tropical heat. It is so realistically fruity it smells like an expensive tropical cocktail made from the freshest ingredients.

The other launch that will happen end of this month features not a contrast, but an evolution or rebirth of a very old and traditional brand. If 4711 sounds familiar to you, you'd be in for a treat. Created in 1792, 4711's Original Eau de Cologne is the grandfather of all colognes and was an indispensible fragrance for perfuming, de-odourising, and headaches. In recent years, the original formulation was updated with mass-market flankers featuring the word 'Ice' to make it more appealing. Now, 4711 is back again with a new direction.

4711 reinvents itself with a new identity 'Acqua Colonia' and pays homage to nature with a range of eau de colognes featuring natural ingredients. There's Melissa & Verbena, Vetyver & Bergamot, Lavender & Thyme and Royal Riesling. The bottles retained their traditional shape but now jazzed up with luxury crystal cuttings. It comes with a removable screw on atomizer so you can use it as a splash or spray.

Lemon & Ginger is ultra refreshing and reminds me of the complimentary hot towels on a plane, thus evoking the holiday spirit. Vetyver & Bergamot is masculine and woody without being too overly earthy and muddy. Royal Riesling is semi-sweet and light with hints of fresh grapes in the summer sun. This perfume as reported by them supposedly has got mood therapeutics effect. My initial fear was for this range to smell like a cheap haphazardly cologne made with rough smelling essential oils and fortunately, I was wrong. They are delicate and are modern adaptions of the colognes of yesterday.

With this new look and image, 4711 puts itself up there along the likes of Guerlain's Aqua Allergoria, Hermessence and Roger&Gallet while retaining its affordable down to earth price.

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